Black Maternal Health Month
Every October, I Be Black Girl (IBBG), Nebraska's first and only reproductive justice organization, proudly powers Nebraska Black Maternal Health Month. The 2024 theme, “We’re Here, Now What?” addressed the urgent disparities Black birthing people face to improve maternal and infant health outcomes in Nebraska.
As the Communications Strategist for I Be Black Girl, I led the communication efforts for the month. Below are some of the different tactics and efforts I used.
Press Conference
I Be Black Girl held a press conference at the start of October to kick off the festivities for the rest of the month.
My Contributions:
Wrote news release for the press conference
Organized reporters to attend and cover
Reviewed and edited talking points for speakers
Assisted in contracting filming and photography crew for live streaming and content capturing
Assisted graphic designer in design direction and creation of print materials
Bus advertising was utilized to uplift events and learning opportunities throughout the month.
My contributions:
Contracted bus advertisers and secured locations and buses based on target audience locations and ideal spread of information
Assisted graphic designer in design direction and creation of materials
Bus Advertising
News Coverage
Several local news stations covered the event. Below are the links to some of the stories
My Contributions:
Wrote press releases for the month
Reached out and pitched news stories to reporters
Published News Stories:
Event Posters
IBBG hosted several key events throughout the month. Posters were utilized for key events and placed in strategic locations so key target audiences were made aware of and encouraged to sign up for events.
My Contributions:
Recommended locations for posters based on target audiences
Assisted graphic designer in design direction and creation of materials
Website
A website was created as a “home base” for people to learn more about Black Maternal Health Month, sign up for events, and learn about active ways I Be Black Girl is trying to fight the Black maternal health crisis in Nebraska.
Webpage can be viewed here (ibeblackgirl.com/2024-black-maternal-health-month/)
My Contributions:
Webpage creation
Design element creation
Assisted graphic design in design direction and creation of the main banner
Keeping relevant information up to date and accurate throughout the month
